There are many initiatives moving at once and the brand needs one coherent point of view.
Brand & Business
Creative Direction
A senior creative partner for the decisions that shape the brand.
Ongoing strategic and creative direction for teams that need continuity, perspective and a trusted point of view.
- Ways to work
- Advisory · Partnership
- Typical rhythm
- Usually monthly or quarterly, depending on the pace of the business.
Keep decisions moving in one direction.
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02→
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InputOutcome
When it makes sense
An internal team can execute, but senior creative direction is missing.
The business is growing and decisions across brand, media and digital need more continuity.
The outcome
Faster decisions, stronger consistency and a clearer link between brand, media, digital and growth.
Signals
Thinking behind the work.
Research and observations we use to sharpen how we think about hospitality brands, experience and demand.
Comparative Brand & Business Thesis
How Leading Hospitality Brands Build Value
A comparative thesis on how meaning, trust, specificity, cultural capital and operating capability create new forms of value in hospitality.
Read Signal StudyFour Seasons — Scaling the Intangible
How care can become trust across a growing hospitality system.
Read SignalIncluded
Everything essential to make the service complete.
Capabilities that are naturally required are already part of the service. They are not separated into artificial line items.
- 01Recurring strategic sessions
- 02Creative direction and review
- 03Brand and campaign guidance
- 04Offer and messaging support
- 05Priority setting and decision support
- 06Coordination across external specialists when needed
How it works
A clear path from context to something useful.
The process adapts to the project, while the logic stays simple enough for everyone involved to know what comes next.
Frame
Identify the few decisions that matter most now.
Direct
Set the strategic and creative direction for the work.
Review
Evaluate work in progress and keep quality and coherence high.
Adjust
Use what is learned to refine priorities, briefs and the next cycle of work.
Applications
Built for the channels and moments where the work needs to live.
Brand decisionsCampaign briefsContent directionWebsite reviewsOffer reviewsPartner & vendor alignment
Often paired with
Expand the scope only when the work needs it.
Additional services connect around the core engagement when they create a stronger journey or a more useful system.
Scope
Advisory or Partnership
Usually monthly or quarterly. The cadence is designed around the pace of decisions rather than a fixed volume of production.
Common questions
The things worth clarifying before we begin.
01Is this a retainer?+
It can be. The important distinction is that the engagement buys continuity of senior direction, not a fixed number of random deliverables.
02Can you work with our existing agencies or internal team?+
Yes. Advisory can sit above existing specialists and help create clearer briefs, stronger review and better alignment.
03Does production have to be done by Montēs?+
No. Production can be added where useful, but Advisory can also remain focused on direction and decision-making.
Creative Direction
Tell us what you are trying to move forward.
We can keep the scope focused or connect it with other services when the project genuinely needs more.
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