Place
What is specific to the destination, property and physical experience.
About
We work with the people behind places worth remembering.
Montēs is a creative practice for hospitality — connecting brand, media and demand around what makes each place worth choosing.
Approach
An invitation to discover a destination, explore new cultures and connect with the right people.
Our mission is to shape hospitality into an exceptional experience for the people it brings together — something to be proud of, rooted in cultural belonging, and able to create lasting value for your people, your business and the place you inhabit.
01Place
02Identity
03Experience
04Media
05Demand
06Value
Field of attention
The work gets better when the context stays visible.
Place, people, culture and business are not separate inputs. They shape what is worth saying, making and measuring.
MontēsPay attention before prescribing.
People
Who shapes the experience and who the brand hopes to bring closer.
Culture
The references, rituals and context that make the work feel rooted.
Business
The commercial reality the creative work ultimately needs to support.
Founder
Juan Manuel Pastorino
Juan Manuel works across brand, hospitality and image, combining strategic thinking with direct creative execution. The work begins by understanding the place, the people, the culture and the business before deciding what is worth making.
Selected field notesStrategy · Image · Hospitality
Practice
Direction stays close. The team changes with the work.
Montēs brings together the right collaborators around each problem. Strategy and execution can live in the same project, with a clear line from intention to what guests actually see, feel and choose.
Brand & Business
Positioning, identity, offer and the systems that make the brand easier to understand, recognize and choose.
Editorial & Media
Photography, film and stories designed to build recognition, desire and useful media assets.
Digital & Demand
Websites, journeys, campaigns and systems that turn attention into direct commercial action.
Working principles
A few ideas guide the work.
- 01
Pay attention before prescribing.
- 02
Build from what is specific to the place.
- 03
Make strategy tangible.
- 04
Create assets that keep working.
- 05
Measure what lasts.
Start somewhere